Search engine optimization
Search Engine Optimization ( SEO) is a process for influencing or improving the visibility of a website or web site ibague a search engine like google or yahoo for ‘ s “natural ” or un – paid (“organic” ) results search . [ Slang ] In general, the earlier ( or higher ranked this the search results page ) , and more frequently a site appears in the list of search results or incidents , the more visitors it will receive from the search engine users . SEO may target different kinds of search, including image search , photos, products , ervices local search, video search , academic search , [1 ] news search and industry-specific vertical search engines.
As internet marketing is a strategy , SEO considers how the algorithms search engines work , what people search for optimizing search terms actual results or writing search engine keywords and search engines are preferred by your target audience . Optimizing a website may involve editing its content , HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines . Promoting a site to increase the number of backlinks , or inbound links , is another SEO tactic .
The plural of the acronym SEO can also refer to ” search engine optimizers ,” in providing SEO services.
WHAT IS SEM ?
This acronym stands for (Search Engine Marketing ) or flatter definition is the ability to create ad campaigns for click internet through the most common search engines. As Yahoo or Google .
These tools offer us for publicitarnos own search engines through their means ( or ad servers ) for their media publicitarnos search or content networks .
In recent years these powerful tool of global reach has allowed to quickly find products, services or brands through the Red . By timely optimization we can get a return on investment ( ROI) faster and more efficient so we can optimize our campaigns.
With SEM we can increase traffic to our site through what is known as paid traffic .
The SEM is inextricably linked to the natural positioning or also called SEO ( always necessary for the optimal functioning of a page . )