Every business with a Web site should make (SEO) Search Engine Optimization, this optimization is to get your site as high up as possible on Google and Bing search results pages (SERPS).
At its most basic, “SEO” means finding ways to increase your site’s appearance in web visitors’ search results. This generally means more traffic to your site.
While intense SEO can involve complex site restructuring with a firm (or consultant) that specializes in this area, there are a few simple steps you can take yourself to increase your search engine ranking.
All it requires is a little effort, and some re-thinking of how you approach content on your site.
The three pillars of Seo
The Seo work focuses on three major areas:
- Indexibility ago news to the intelligence of a web to be accessed in its universality and appropriate facet for androids search engines , allowing it to be stored in the indices of these search engines. When a site is indexed acceptably exists between actual appraisals gratitude on the web and stored by the search engine index. Al numeral of pages of our current web site to search engines is called “number of indexed pages ‘ and should maximize it to make it equal to the data of current pages on our website . Search engines provide password for pages that have multiplier stored for each site, allowing among current pages and stored in the search engine pages. Some major trances that can be detected are:
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What is a domain?
The name that appears in your browser, which identifies a Web site .
Domain name registration , domain name A text label associated with an IP address Internet . This name is unique on the network and to prevent duplication should be managed through registrars. It is essential to be able to launch your own website.
You may already know at this point how you would like your website and this call asking what is the safest way to register that name and have the time for : A domain name can be rented periods of 1, 2, 3 or more years and during that time only the owner can use it.
When complete the registration should take special care that your contact details especially your e -mail listed in the ” Administrative Contact ” as the administrative contact is to manage all operations related to the name of domain ( lendings , renewal , transfer, etc. ..)
The action of providing storage of Web pages. They are usually companies that charge for storage sites on their servers.
Hosting is an English word which means to host or host . Applied to the Internet , means putting a website on a web server so that it can be viewed anywhere in the world with Internet access .
Each hosting is assigned a space on the server hard disk . The space available in each plan is sufficient ( 100, 200 or 300 MB or more ) . A Web site may contain several hundred pages of text or images, or a single page of information. At any time you need it you will rent the extra space you require in the future .
A host or host is a computer that functions as the start and end of data transfers . More commonly described as the place where a website resides . An Internet host has a unique Internet address (IP directions) , and a unique domain name or host name.
The term host is also used to refer to a company that offers hosting services for web sites.
It is another service in wrafik which has many applications and benefits for the company and for creating an efficient means of communication between the company and customers at a lower cost than traditional mail. Email marketing campaigns that can be handled are:
· Promotions and service offerings
· Launch campaigns of new products
· Sales online
· Competitions Prizes
· Customer Loyalty Campaigns
Among others, we can develop different formats depending on the type of campaign you want to implement, fully segmented and targeted to your target audience.
In the present era , no company can be successful without having online presence . Internet has changed the habits of the people. People prefer to buy online. line we see on our daily requirements.
To ensure a good online presence , you need to ensure you have a quality website that provides customers with everything they are looking for. Make sure your website looks good , but also to provide easy access to content and products. Also make sure that your website hosted with a quality provider . If this is not the case , will face many problems. Your web site will be down for long periods of time and you can see traffic congestion anywhere. Visitors will not feel comfortable and do not bother to return to your website .
It is difficult to choose a good hoting with so many companies offering to be the best out there . You will see many false promises that are made by these providers , who will be kept once you have become a customer. Here are some tips for buying a hosting to help you find the best hosting provider out there. If you follow these tips, you will not be disappointed with your hosting provider .
1. First, find all the hosts that meet your technical needs. The technical requirements include support for programming languages to be used on the website , support for the operating system you are using and some others. If you use a database that is written in PHP can check the hosting providers other technical details .
2 . Once you have pre-selected providers who rely on everything you need to make the comparison on the basis of price and quality. This will help you narrow your list. Out of suppliers in the final list that are offering cheap hosting with good quality. If someone offers you a cheap hosting, but gives high quality accommodation, then must remove it from your list. Also make sure you do not select the provider to ask for a high price.
3 . For now, he has prepared a relatively short list . This list now contains only good hosting providers. But there’s more than you need to check. Now we have to see if the hosting providers that offer good support or not. If customer service is poor then you’ll get the hosting company to remove from your list.
4 . After step number 3 , will be left with only a few hosts . Now check for locations that provide 24/7 support . All hosts that do not, MUST be removed from your list . You will be left with one or two now .
5 . Now, finally , you have to ask others to the recommendation that hosts the site and find the best host . You can easily find companies finally short listed in the search engine and find out what others are saying about them. Remember that the quality of cheap accommodation is not easy to find and if not done all this , you can end up giving a lot of money to a host of the same features and quality you can easily get a cheap hosting provider .
Search engine optimization
Search Engine Optimization ( SEO) is a process for influencing or improving the visibility of a website or web site ibague a search engine like google or yahoo for ‘ s “natural ” or un – paid (“organic” ) results search . [ Slang ] In general, the earlier ( or higher ranked this the search results page ) , and more frequently a site appears in the list of search results or incidents , the more visitors it will receive from the search engine users . SEO may target different kinds of search, including image search , photos, products , ervices local search, video search , academic search , [1 ] news search and industry-specific vertical search engines.
As internet marketing is a strategy , SEO considers how the algorithms search engines work , what people search for optimizing search terms actual results or writing search engine keywords and search engines are preferred by your target audience . Optimizing a website may involve editing its content , HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines . Promoting a site to increase the number of backlinks , or inbound links , is another SEO tactic .
The plural of the acronym SEO can also refer to ” search engine optimizers ,” in providing SEO services.
WHAT IS SEM ?
This acronym stands for (Search Engine Marketing ) or flatter definition is the ability to create ad campaigns for click internet through the most common search engines. As Yahoo or Google .
These tools offer us for publicitarnos own search engines through their means ( or ad servers ) for their media publicitarnos search or content networks .
In recent years these powerful tool of global reach has allowed to quickly find products, services or brands through the Red . By timely optimization we can get a return on investment ( ROI) faster and more efficient so we can optimize our campaigns.
With SEM we can increase traffic to our site through what is known as paid traffic .
The SEM is inextricably linked to the natural positioning or also called SEO ( always necessary for the optimal functioning of a page . )
SEO stands for Search Engine Optmization , ie refers to techniques that optimize the web pages and the content we publish, so that search engines understand good content and positioning is the best possible keywords that most interest us .
Achieve good positioning SEO is not a simple task , as it involves technical ( programming code website , quality server that hosts the web , etc. . ) , Design and content . It is a task that must be maintained over time, and you should keep in mind every time you publish new content on your website or in your blog.
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